Bob Miller joined LE&A as an intern in August 2015 and supports a number of key accounts in consumer products, technology and financial services. He provides day-to-day tactical support including media monitoring and reporting, writing and media pitching on accounts including DTE Energy, Goodwill Industries of Greater Detroit, Rehmann Financial Group and Victoria Fine Foods.
One of his most significant tasks to date is providing media outreach support for the California expansion of Victoria Fine Foods. Bob is also responsible for day-to-day media monitoring and monthly media analysis reporting for various clients, breaking down the tonality, message content and frequency of media coverage.
Prior to joining the LE&A team, Bob served as the student assistant in the Public Affairs Section of the Michigan State Police (MSP). While there, Bob’s responsibilities included daily media monitoring for the department, media pitching, writing, editing speeches and press releases, and updating the department’s internal website.
Bob holds a bachelor’s degree in communication with a specialization in public relations from Michigan State University. During his time at MSU, Bob worked for MSU Sports Camps, volunteered at the MSU Counseling Center and served as the alumni relations coordinator for MSU’s chapter of the Public Relations Student Society of America (PRSSA).