HELP ELIMINATE AUTO THEFTS (H.E.A.T.) - Lambert, Edwards & Associates
16106
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HELP ELIMINATE AUTO THEFTS (H.E.A.T.)

Company

Help Eliminate Auto Thefts (H.E.A.T.), operates Michigan’s statewide auto theft tip line and was created as a partnership between insurance agencies, law enforcement and government to help reduce auto theft and keep insurance costs under control. Because of H.E.A.T.’s confidential, 24/7, toll-free tip line, vehicles and other property valued at nearly $60 million have been recovered, criminals have been put behind bars and over 10,700 tips have been called in since the tip line was established in 1985.

Project

LE&A plans and manages H.E.A.T.’s 30th Anniversary Breakfast celebration and is charged with continually increasing awareness of “Turn up the H.E.A.T. Week” across the state.

Tactics

  • Leverage relationships with state leadership to proclaim October 18-24 as “Turn up The H.E.A.T. Week” in the State of Michigan
  • Execute a 200 person event at Detroit’s Ford Field. Services include: special event planning and implementation, onsite/day-of coordination, creation and management of print/digital collateral and coordinating vendor relationships
  • Execute a multi-outlet media relations campaign including a media drop to news contacts throughout the Detroit metro area
  • Manage all media relations activities

Results

  • Received official Proclamation from Governor Snyder proclaiming October 18-24 as “Turn up the H.E.A.T. Week” in the State of Michigan
  • More than 150 members of law enforcement, government and insurance agencies attended the anniversary event
  • LE&A secured coverage from all three of Detroit’s major network television stations (WJBK, WXYZ and WDIV) in addition to interviews with WJR, Michigan Business Network and NEWSRADIO WOOD 1300/106.9 FM
  • Established new relationships on behalf of H.E.A.T.

Category
Capabilities, Public Affairs