BDO is a professional services firm that provides assurance, tax, financial advisory and consulting services to a wide range of publicly traded and privately held companies. The firm serves clients through 63 offices and more than 400 independent alliance firm locations nationwide.
LE&A was charged with executing a creative way to commemorate the 90th anniversary of BDO’s flagship Grand Rapids office.
- LE&A brainstormed ideas to honor the anniversary
- Created the “BDO Academy,” a mentoring initiative designed to inspire high school students to explore careers in the accounting profession
- Coordinated a partnership with Junior Achievement
- Initiated an annual “Seidman Scholars” scholarship for outstanding BDO Academy graduates
- Developed collateral materials around the program
- Generated widespread media exposure throughout Michigan
- Secured coverage in 10 additional markets for BDO
- Distributed “Seidman Scholars” scholarship to local student in it’s inaugural year
Financial Services, Industries