Lambert, Edwards & Associates Names Rob Dwortz as President
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Lambert, Edwards & Associates Names Rob Dwortz as President

Lambert, Edwards & Associates Names Rob Dwortz as President

Michigan’s Leading PR Firm Also Launches Business Consulting Practice

Rob DwortzGRAND RAPIDS, MICH., May 31, 2017 – Lambert, Edwards & Associates (LE&A), Michigan’s top-ranked public relations agency and a top-15 investor relations firm nationally, today announced it has named Rob Dwortz as president and a shareholder in the firm. Dwortz brings 25 years of executive management, capital markets, business ownership and consulting experience to the leadership of LE&A and will lead strategy, operations and culture at the firm.

In addition to these efforts, Dwortz will launch LE&A’s business advisory and consulting practice, bringing his current consulting business into the firm. LE&A’s consulting services will include strategic planning, operating tactics, leadership development, and transaction services. His specialty is in implementing “performance-based cultures” in order to transition businesses to become scalable and sustainable through generations. The performance-based culture strategy combines planning and operating discipline with accountability systems and incentives to empower and align decision-making within an organization.

“Adding Rob’s business and performance-based leadership acumen to the LE&A team will be a catalyst for our next decade of expansion that will include organic growth, M&A and new service lines and products aimed at accelerating our growth,” said Jeff Lambert, CEO of LE&A. “Rob led LE&A’s strategic planning efforts as a consultant which helped our team achieve record sales and profitability in 2016, and this proven track record coupled with the addition of business consulting, make this move hugely accretive to our team, our clients and our partners.”

Dwortz joins LE&A from his role as a capital raising and business advisory consultant working with middle market companies and regional leaders in manufacturing, distribution, and business and financial services. Dwortz previously served as CEO of The Bank of Holland, a community bank serving the greater West Michigan market. Under his leadership, the bank grew assets and income 40% and 25%, respectively, leading to a successful sale to Chemical Bank. Prior to this role, Dwortz founded and led Strength Property Partners, a private equity firm based in Birmingham, Mich. and also spent 15 years in various transaction and management roles at banks in Detroit and Chicago, where he raised capital and advised clients in diverse industries and markets.

“My perspective as an advisor and operator will help ground LE&A’s creative and marketing services in the bottom-line business priorities of our clients,” said Dwortz. “LE&A has a strong track record and reputation, a leadership position in the market and a deep bench of talent, and I’m excited to lead the team and boost the firm’s momentum.”

Dwortz holds a bachelor’s degree in economics from the University of Michigan and earned a master’s degree with high distinction in finance and strategy from the Stephen M. Ross School of Business at the University of Michigan. He currently serves on the boards of directors of Grand Rapids Label Company, West Michigan Community Bank and Midwest United Football Club.

About Lambert, Edwards & Associates

LE&A ( is a top-10 Midwest-based PR firm and a top-15 investor relations firm nationally with clients based in 20 states and six countries. As Michigan’s largest PR firm – with offices in Grand Rapids, Lansing and Detroit – LE&A serves middle-market companies and national brands across a wide array of industries and is the state’s largest bipartisan public affairs firm. LE&A has posted 17 years of growth, been named PR Week and PRNews Small Firm of the Year, honored as an Edward Lowe “Michigan 50 Companies to Watch,” and earned Crain’s “Michigan’s Healthiest Employers” and “Coolest Places to Work” awards. LE&A is also a global partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents. Follow us on Facebook or Twitter @LambertEdwards.



Amanda Passage
(616) 233-0500
Lambert, Edwards & Associates