23 Jan Lambert, Edwards & Associates Adds Director of Digital Strategy, Expands Grand Rapids Team
GRAND RAPIDS, MICH., Jan, 23, 2017 – Lambert, Edwards & Associates (LE&A), one of Michigan’s top-ranked public relations agencies and the state’s largest investor relations and public affairs firm, announced today that the firm has added Salim Bourget as director of digital strategy and Darby Wagner as associate.
Bourget’s responsibilities include working with LE&A’s corporate and non-profit marketing clients to understand objectives, recommend solutions and integrate digital initiatives into overall communication objectives. This spans social media strategy, web development and digital advertising and creative, all rooted in measurement and analytics.
Before joining the LE&A team, Bourget worked at brand and marketing agencies, leading the strategy, development and execution of digital marketing campaigns for a variety of industries, including tourism, non-profit, agricultural, energy, transportation, construction, healthcare, packaging, furniture, software and industrial equipment markets.
Bourget received his bachelor’s degree in digital multimedia technology from Andrews University.
Wagner joined LE&A’s team as an intern before she was hired as an associate. She specializes in consumer products, B2B, education and food and beverage. Her responsibilities include content development, media outreach, digital activation and event planning.
Wagner earned a bachelor’s degree in public relations with a minor in campaign communications from Ball State University.
While attending Ball State, she held various positions, including In-House Director, at Cardinal Communications, student-run creative communications agency housed in the university’s Department of Journalism and affiliated with Public Relations Student Society of America (PRSSA). During her tenure, she worked on numerous strategic communication plans and managed the organization’s social media and website platforms.
About Lambert, Edwards & Associates
LE&A (www.lambert-edwards.com) is a top-10 Midwest-based PR firm and a top-15 investor relations firm nationally with clients based in 20 states and six countries. As Michigan’s largest PR firm, LE&A serves middle-market companies and national brands across a wide array of industries and is the state’s largest bipartisan public affairs firm. LE&A has posted 18 years of growth, been named PR Week and PRNews Small Firm of the Year, honored as an Edward Lowe “Michigan 50 Companies to Watch,” and earned Crain’s “Michigan’s Healthiest Employers” and “Coolest Places to Work” awards. LE&A is also a global partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents. Follow us on Facebook or Twitter @LambertEdwards.
Lambert, Edwards & Associates