Amanda Passage joined LE&A in April 2008 and supports a number of key accounts in financial services, healthcare, technology, manufacturing and professional services. Over the course of her career, Amanda’s work has spanned a diverse range of clients from global brands and healthcare management companies to private equity, sustainable manufacturing, accounting and software providers. During her tenure, she’s worked with nearly 50 clients, has been through three firm acquisitions and has helped the LE&A team earn more than 75 awards.
Amanda directs media relations campaigns, manages corporate communications and issues assignments and coordinates events ranging from celebrations and anniversaries to shareholder outreach conferences. She also directs LE&A’s marketing committee and leads the firm’s pro bono PR work for Junior Achievement of the Michigan Great Lakes and the West Michigan Miracle League.
Amanda began her stint at LE&A in the investor relations and financial communications area serving public companies across the country. One of her most significant accomplishments included leading the award-winning SMID-West Stock Conference, an annual investor conference created to introduce Midwest-based members of the investment community to the management teams of top-performing small- and mid-cap (SMID) companies. Now in its tenth year, Amanda served as the main contact for the event including strategic development, event planning and execution, investor outreach and attendee relations.
Amanda plays a key role in new product launches, brand development and ongoing support, media reveals and press events, and cause-marketing programs. In addition to her work in public relations, Passage provides strategic counsel and tailored resources to help businesses communicate clearly, consistently and effectively with their investors and throughout the M&A process. She also provides marketing due diligence and strategic guidance and execution to support add-on acquisitions and integration. Over the past year, Passage has played an integral role in LE&A’s deal advising and marketing support on over 30 transactions. This active 12-month period began with Passage helping LE&A earn a national finalist nomination for M&A Advisor PR Firm of the Year last year, while also serving on the deal team for M&A Advisor’s Deal of the Year Under $25 Million.
Furthermore, Passage provides strategy to management teams on executive positioning and thought-leadership opportunities, outreach and awareness building to support acquisitions, and overall company communications and marketing. As a result of this execution and with the help of her teammates, her clients were featured in nearly 200 unique media articles throughout the past year.
Amanda joined LE&A following four years in the legal industry, where she worked for Morgan Associates PLC, a commercial litigation law firm located in Birmingham, Mich. She is a classroom volunteer for Junior Achievement and with the United Way’s Schools of Hope program held in various Grand Rapids Public Schools.
Amanda holds a bachelor’s degree in mass communications and public relations with a minor in business from Rochester College in Rochester Hills, Mich. She was recently named a “30 & Under Rising Star” by national industry publication PR News, which honors top talent and the budding PR leaders who are making communications matter in the marketplace.