INVENTURE FOODS (NASDAQ:SNAK) - Lambert, Edwards & Associates
16105
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INVENTURE FOODS (NASDAQ:SNAK)

Company

Inventure Foods is a marketer and manufacturer of specialty brands in better-for-you and indulgent categories under a variety of Company owned and licensed brand names, including Boulder Canyon Natural Foods™, Jamba™, Rader Farms®, T.G.I. Friday's®, Nathan's Famous®, BURGER KING™, Poore Brothers®, Tato Skins® and Bob's Texas Style®.

Project

Inventure Foods is one of the nation’s leading snack food manufacturers. LE&A designed and implemented a joint media and investor campaign that earned more than 45 million media impressions and investor activities that saw the stock nearly double in price during the period. LE&A was awarded with the top Bulldog GOLD Award, one of our industry’s highest honors, for the campaign success.

Tactics

  • Supported 19 product launches during the year
  • Earned more than 45 million impressions
  • Broadcast coverage in more than 45 markets
  • National hits including Today Show, Rachael Ray, Redbook, Associated Press, etc.

Results

  • Successfully organized more than 120 investor meetings
  • Average trading grew by 120%
  • Stock price nearly doubled

Category
Capabilities, Investor Relations