CAMPAIGN FOR SMOKEFREE AIR - Lambert, Edwards & Associates
16108
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CAMPAIGN FOR SMOKEFREE AIR

Company

The Campaign for Smokefree Air is a grassroots coalition founded by the American Cancer Society, American Heart Association and American Lung Association, as well as other statewide groups who support eliminating secondhand smoke dangers in workplaces, restaurants and bars.

Project

LE&A worked with the Campaign for Smokefree Air to assist with the group’s goals of increasing public awareness around the dangers of secondhand smoke exposure and advocating support of smokefree air legislation to the state Legislature. The law would prohibit smoking in most public places, including restaurants, bars, bowling alleys, mechanic shops, education facilities and numerous other workplaces.

Tactics

  • Coordinated efforts through a coalition of more than 270 organizations
  • Assembled street teams to visit bars and restaurants to sign employees up as advocates
  • Coordinated and staffed events and rallies
  • Directed and communicated results of studies on smokefree air and dangers of exposure and an Economic Impact Study
  • Implemented a targeted social media campaign – “Act Now or Forever Hold Your Breath”
  • Conducted air quality testing
  • Executed YouTube video contest
  • Held statewide public opinion survey(s)/ targeted polls
  • Coordinated a Letter to the Editor campaign and drafted guest opinion articles
  • Designed Legislative flyers
  • Promoted podcasts of testimony materials
  • Developed fact sheets and background materials

Results

  • December 2009 – Michigan Legislature adopted smokefree air legislation, followed quickly by Gov. Granholm’s signature
  • May 1, 2010 – Michigan became the 42nd state to go smokefree
  • LE&A has since assisted the Campaign with follow up efforts to educate the public on the positive effects of the legislation

Category
Capabilities, Public Affairs