Perrigo is a top five global healthcare supplier that develops, manufactures and distributes over-the-counter (OTC) and generic prescription (Rx) pharmaceuticals, infant formulas, nutritional products, active pharmaceutical ingredients (API), and medical diagnostic products. The company is the world's largest manufacturer of OTC products for the store brand market and provides "Quality Affordable Healthcare Products®" across a wide variety of product categories and geographies.
LE&A has worked with Perrigo on a number of initiatives to increase awareness of “store-brand” products. As one of the top pharmaceutical companies in the world and the largest manufacturer of store-brand over-the-counter medicines for the nation’s leading retailers, grocers, club stores and pharmacy chains, Perrigo had broad distribution, but limited awareness and no efforts in place to grow the store-brand category.
One of LE&A’s charges was to raise awareness about the quality and savings store-brands can provide. When patients visit their favorite store, they have a choice to make: buy the national brand or select the store-brand alternative. LE&A discovered that:1. consumers were not always aware of the quality and savings provided by store-brand products, and 2. this education and ultimate purchase decision was heavily influenced by the patient’s doctor who served as a vital link in the continuum of care for the patient.