MATTRESS FIRM - Lambert, Edwards & Associates
17068
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MATTRESS FIRM

Company

Mattress Firm is one of the nation’s premier specialty bedding retailers with the largest geographic footprint in the United States among multi-brand mattress specialty stores, and offers a broad selection of both traditional and specialty mattresses, bedding accessories and related products.

Project

Manage communications for industry-leading, fast-growing mattress retailer with more than 1,000 locations throughout the country.

Tactics

  • Develop media relations campaign to increase brand awareness and drive sales
  • Assist with promotion of store openings, re-grand openings
  • Provide communications support for acquisitions
  • Coordinate with branding agency to assist with launch of new brand including planning events in multiple markets
  • Establish internal communications channels
  • Launch “Sleep Doctor” (Dr. Breus) to support health benefits of sleep and mattress
  • Lead communications for “Comfort by Color” store merchandising and reset through consumer, trade and social media

Results

  • Media coverage at the national, trade and local levels
  • Execution of more than 20 brand launch events across the country
  • Completed company-wide communications audit revealing critical opportunities for improved employee communications
  • Provided communications support for seven acquisitions
  • Company growth expanded dramatically, resulting in new franchise requests and the addition of more than 200 new locations

Category
Financial Services, Industries