Denali Flavors: Moose Tracks Ice Cream
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DENALI FLAVORS: MOOSE TRACKS ICE CREAM

Company

Denali Flavors, developers of the legendary Moose Tracks Ice Cream, is one of the nation’s leading developers and marketers of innovative flavors for the ice cream industry. Denali Flavors works with ice cream-producing dairies across the country to manufacture an array of regional and store-branded products.

Project

A client for more than a decade, LE&A manages all of Moose Tracks® PR as well as its social media platforms, consistently performing above industry average in engagement and growth. LE&A developed a “10,000 Scoop” event tour that encourages people to eat a delicious scoop of free Moose Tracks® ice cream – for each scoop eaten, Denali donates $1 to the local Salvation Army.

Tactics

  • Integrated grassroots outreach, media/celebrity engagement, cause marketing and product sampling into one program
  • Events held in strategic areas where grocer and/or dairy partners are based
  • Build awareness and interest via social media and traditional outreach

Results

  • In 2014, more than 1 million impressions on Twitter over the course of five events
  • More than $200,000 of publicity (10x ROI) earned per event
  • Overall program impressions total 26 million

Category
Consumer, Featured Work, Industries