BDO - Lambert, Edwards & Associates
17062
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BDO

Company

BDO is a professional services firm that provides assurance, tax, financial advisory and consulting services to a wide range of publicly traded and privately held companies. The firm serves clients through 63 offices and more than 400 independent alliance firm locations nationwide.

Project

LE&A was charged with executing a creative way to commemorate the 90th anniversary of BDO’s flagship Grand Rapids office.

Tactics

  • LE&A brainstormed ideas to honor the anniversary
  • Created the “BDO Academy,” a mentoring initiative designed to inspire high school students to explore careers in the accounting profession
  • Coordinated a partnership with Junior Achievement​
  • Initiated an annual “Seidman Scholars” scholarship for outstanding BDO Academy graduates
  • Developed collateral materials around the program

Results

  • Generated widespread media exposure throughout Michigan
  • Secured coverage in 10 additional markets for BDO​
  • Distributed “Seidman Scholars” scholarship to local student in it’s inaugural year

Category
Financial Services, Industries