19 Jul My PR Closet Full of Hats
Baseball caps, beanies, fedoras, and more – hats come in all shapes and sizes. As I wrap up the remainder of my first year as a public relations associate at LE&A, I have become accustomed to keeping my closet full of different “hats” in this crazy world we call “agency life.”
Today’s world of public relations requires professionals to maintain a variety of skills. One minute you might be conducting an internal brainstorm to develop the next best idea for your client, while the next you’re posting an attention-grabbing tweet on social media. For each skill, you wear a different hat.
Now let’s move onto the fun part: closet inventory.
1. The almighty and ever classic top hat –
This dapper hat is perfect for all client facing, professional settings. While you always want to look your best, you also want to portray your most professional attitude.
- Client meetings and events
- Professional development opportunities
2. The weekly work hustle baseball cap –
We wear our ball caps when heading to work to get things done and knock out that lengthy to-do list.
- Everyday tasks
- Tackling client deliverables
3. The fun and creative beanie –
When you need to hunker down and come up with something great – throw on the beanie.
- Cap when you need to think outside the box
- Creative brainstorms
Of course, since our closet is always expanding, these are only a few of the hats we wear as PR practitioners – and you never know when you need to go shopping!
Darby Wagner is an associate at Lambert, Edwards & Associates.