If the practice of traditional public relations is considered one of positive positioning, perceptions and predispositions of a company (product, brand, etc.) then the practice of marketing is purely focused on promoting a transfer of goods or services (sales) of company.
As the “PR firm that can read an income statement™,” marketing strategy plays an inherent role in program development across all of LE&A’s capabilities and industry expertise. Yet, many of our traditional PR clients also count on us for concrete marketing needs such as logo development, website design/development, display ad programs, search engine optimization (SEO) strategy, display advertising, in-store displays and even fleet graphics. Whatever the assignment is, LE&A is staffed with a diverse group of talented wordsmiths, artists and developers who can take a simple or complex marketing concept and deliver a successful marcom result.