GRAND RAPIDS, Michigan, April 22, 2014 – Lambert, a leading Midwest-based public and investor relations firm, received a 2014 Bulldog Media Relations Award for Excellence in Media and Publicity Campaigns. The nationally renowned awards, judged by journalists and hosted by industry trade journal Bulldog Reporter, recognize outstanding achievement by communications agencies and professionals.
Lambert received the Silver award in the Best Integration of PR and IR in a Business Campaign category for its work on behalf of Phoenix-based Inventure Foods, Inc. (NASDAQ: SNAK). Lambert successfully led Inventure’s corporate communications and investor relations efforts through two major acquisitions while also supporting 10 new product introductions across five brands. Lambert’s integrated “SNAK Attack” approach resulted in 94 million media impressions, 20 social media contests with 362,438 entries and more than 100 meetings with the investment community. Inventure reported record-breaking growth in each quarter of 2013 and its stock market value doubled thanks to new investors, increased awareness and significant media and social media results.
Winners were chosen from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were judged by a team of working journalists who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology and tenacity.
About Lambert
Lambert (www.lambertweb.wpengine.com) is a top-15 investor relations firm nationally and a top-10 Midwest-based PR firm with clients based in 20 states and five countries. Named the 2013 Financial Agency of the Year by Bulldog Reporter, Lambert has won numerous awards for its integrated investor relations and public relations programs, including the Silver Anvil for Small-Cap IR Campaign of the Year and the Bulldog award for Best Integration of PR and IR. Lambert serves middle-market companies and national brands in five primary practice areas: Automotive, Consumer, Financial Communications, Health Care and Public Affairs. Follow us on Twitter: @LambertEdwards or public company news @news_cap.