26 Aug Lambert, Edwards & Associates Named a Finalist for Two PR News Platinum PR Awards
Grand Rapids, Mich., August 26, 2014 – Lambert, Edwards & Associates (LE&A), a leading Midwest-based public relations, investor relations and public affairs firm, has been named as a finalist for two PR News Platinum PR Awards. LE&A earned recognition for its “Movers for Moms” campaign developed for Two Men and a Truck in the Community Relations category, and “SNAK Attack” a campaign for Inventure Foods, in the Financial/Investor Relations category.
LE&A created and introduced Movers for Moms®, a cause marketing public relations campaign for Two Men and a Truck, the largest franchised moving company in North America, which aimed to raise awareness of domestic abuse and homelessness. The program provides critical assistance to women and moms living in shelters on Mother’s Day, while building community relations and generating positive publicity for 116 of the moving company’s franchise locations across 31 states. LE&A developed community partnerships with schools and other community partners in order to collect essential items such as toiletries, soaps, diapers and food. More than 215,000 items were collected for donation to 124 women’s shelters and the campaign generated more than 7,500 media hits across the country and in every TMT market executing the campaign.
LE&A’s efforts on behalf of Inventure Foods, a marketer and manufacturer of specialty food brands, included a variety of new product launches across multiple brands, corporate communications and investor relations efforts with the financial community through two major corporate acquisitions and ongoing media relations support. LE&A’s integrated “SNAK Attack” approach to PR and IR generated millions of media impressions and resulted in significant growth across all of the company’s social media properties. LE&A also helped coordinate meetings between Inventure executives and financial community representatives throughout the course of the campaign. The program helped drive record-breaking revenue growth and a 105 percent increase in the company’s stock price.
The annual PR News Platinum PR Awards honor top PR initiatives in more than 40 categories. The finalists of the Platinum PR Awards, including entries from corporations, agencies and non-profits, set standards for excellence across all areas of PR. Award finalists and winners are recognized for taking chances, making tremendous strides in their communications efforts and understanding the power of public relations. The winners will be announced at an award ceremony on September 16, 2014 at the Grand Hyatt in New York City.
About Lambert, Edwards & Associates
LE&A (www.lambert-edwards.com) is a top-10 Midwest-based PR firm and a top-20 investor relations firm nationally with clients based in 20 states and six countries. As Michigan’s only statewide PR firm – with offices in Grand Rapids, Lansing and Detroit – LE&A serves middle-market companies and national brands across a wide array of industries and is the state’s largest bipartisan public affairs firm. LE&A has posted 15 years of growth, been named PR Week and PRNews Small Firm of the Year, honored as an Edward Lowe “Michigan 50 Companies to Watch,” and earned Crain’s “Michigan’s Healthiest Employers” and “Coolest Places to Work” awards. LE&A is also a global partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents. Follow us on Facebook and on Twitter @LambertEdwards.
Lambert, Edwards & Associates