Education is one of the cornerstones of our society, touching all sectors of life – the success of every community depends on the strength of its education system. As such, schools must communicate effectively to their audience, whether it’s parents, empty nesters, local business owners or key influencers (i.e., public officials) to maintain vital support from the entire school community.
Since its inception in 1998, Lambert, Edwards & Associates has provided comprehensive services to a diverse group of educational institutions, ranging from preschools to universities, traditional public schools to public charter schools – including serving as the agency of record for one of the nation’s largest charter school management companies for more than a decade (National Heritage Academies). Our efforts include securing substantial traditional media coverage to help drive enrollment and strengthen school pride, implementing and managing internal communications to support employee retention, overseeing crisis communications, and developing social media strategies to increase community engagement.
With the advent of the 24 hour news cycle, schools must communicate consistently and frequently with the target audience across a variety of channels. To that end, LE&A works collaboratively with its clients to deliver an integrated approach that maximizes content and reach.